
101 Things I Learned(r) In Product Design School
by Matthew Frederick & Sung Jang & Martin Thaler
on order from publisher
Please note: Pre-order and on order items will ship as soon as they arrive in store.
Pages:
216
Published:
4 Dec 2020
Format
Hardback
Publisher
The Crown Publishing Group
ISBN:
9780451496737
An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.
Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as
. why all design is performed in relation to the body
. why every product is part of a system
. the difference between being clever and being gimmicky
. why notions of beauty are universal across cultures
. how to use both storytelling and argument to effectively persuade
Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as
. why all design is performed in relation to the body
. why every product is part of a system
. the difference between being clever and being gimmicky
. why notions of beauty are universal across cultures
. how to use both storytelling and argument to effectively persuade
Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
$36.00



