Allen Carr's hundred-cigarettes-a-day addiction drove him to despair but after countless attempts to quit he discovered what the world had been waiting for - the EASY WAY TO STOP SMOKING. Now recognised as the world's leading expert on helping smokers to quit, Allen Carr's informative, no-scare-tactics methods and techniques are a revelation for those desperate to kick the habit. 2015 marks the 30th anniversary since this ground-breaking book's first publication.