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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the \"Value Proposition Canvas\" to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the \"Business Model Canvas\" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.\"

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Too many good leaders make bad decisions. Learn how to make better ones.

If you read nothing else on decision-making, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you gather the data you need, identify cognitive traps that lead you astray, and turn overthinking into action.

This book will inspire you to:

Balance human judgment with AI insights
Identify the true owner of every decision
Step outside of organizational echo chambers
Overcome the high cost of inconsistent decision-making
Know when to trust your gut
Decide and move forward with confidence

This collection of articles includes \"How to Tackle Your Toughest Decisions,\" by Joseph L. Badaracco; \"The Hidden Traps in Decision Making,\" by John S. Hammond, Raplh L. Keeney, and Howard Raiffa; \"Stop Overthinking and Start Trusting Your Gut,\" by Melody Wilding; \"Fooled by Experience,\" by Emre Soyer and Robin M. Hogarth; \"What Makes Strategic Decisions Different,\" by Phil Rosenzweig; \"Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making,\" by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; \"The Value of Human Decision-Making in the Age of AI,\" by Martin Reeves, Mihnea Moldoveanu, and Adam Job; \"Where Data-Driven Decision-Making Can Go Wrong,\" by Michael Luca and Amy C. Edmondson; \"Making Better Decisions with Less Data,\" by Tanya Menon and Leigh Thompson; \"Who Has the D?: How Clear Decision Roles Enhance Organizational Performance,\" by Paul Rogers and Marcia W. Blenko; \"Beyond the Echo Chamber,\" by Alex \"Sandy\" Pentland; \"Five Questions to Help Your Team Make Better Decisions,\" by Steven Morris; \"Conquering a Culture of Indecision,\" by Ram Charan; and \"Drive Innovation with Better Decision-Making,\" by Linda A. Hill, Emily Tedards, and Taran Swan.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

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'A shocking, enraging, sometimes hilarious exposé of a tax system that lives down to all our worst fears of further enriching the wealthy at the expense of the little guys.' - Piers Morgan

'Very funny (and furious)... This is not some crazed figure on the extreme left hoping to bring down the establishment. The book is written by an accountant who has spent his career coming up with the very tax avoidance schemes the super-wealthy use to evade the clutches of HMRC.' - The Telegraph

'Funny, clever and really quite brilliant. Taxtopia will make you furiously angry and possibly even filthy rich.' - Tom Peck, The Independent

'If you want to know how skewed the system is and how the rich always get richer and stay that way, while you don't, then read this book. Then get angry.' - Patrick Alley, Co-founder of Global Witness and author of Very Bad People

'A hilarious and deeply troubling expose about how the world's shady tax system is exploited and proves what we always suspected - that our tax system is rigged against us. Read it and weep.' - Geraint Anderson author of City Boy

'Would I recommend the book? Yes, and it may also be worth going back over some of the more interesting ideas with your accountant' -Spear's

In TAXTOPIA a rogue accountant breaks ranks to share his journey from clueless naïf to skilled tax consultant -and in doing so blows the lid on the murky world of making the tax burdens of the ultra-wealthy disappear.

In the topsy-turvy world of tax avoidance, you can get richer by buying a yacht, the world's biggest exporter of coffee is Switzerland, and billionaires like Jeff Bezos, Donald Trump and the Duke of Westminster often pay less tax than you do.

Written with sharp wit and over-brimming with inside secrets, the anonymous author shows us that not only does the global tax system encourage dubious practice which favours the rich, but that it was specifically founded with that in mind.

If you suspect that tax is a rigged game, a con, designed to fleece the little guy, you are about to find out just how shockingly true that really is.

Welcome to TAXTOPIA.

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How To Win Friends And Influence People

by Dale Carnegie