The illustrated children's book came of age in the 18th century alongside the rising middle-class demand for economic and social advancement. Inspired by philosopher John Locke's prescient insights into child development, London publisher John Newbery established the first commercial market for illustrated "juveniles" in the West, and the impact of the model he set for books tailored to the interests and capabilities of young readers has spanned the globe, spurring higher literacy rates, cultural enfranchisement, and a better life for generations of children.