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Riding The Unicorn

The Startup Guide You'll Want to Read

by Wenee Yap & Thomas Derricott

The Legends are True. The Unicorn is out there.

Think unicorns -- those billion-dollar startups as rare as their mythical namesakes -- are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and -- if you're lucky -- sell your way to startup glory.

You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.

You'll also find:

  • Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage
  • Research-backed tactics for success, delivered through stories so good you'll forget you're learning
  • Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself

Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.

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NON FICTION
BUSINESS
BUSINESS & ECONOMICS

pre-order available

Please note: Pre-order and on order items will ship as soon as they arrive in store.

Pages:

336

Published:

8 Dec 2025

Format

Paperback

Publisher

John Wiley & Sons Canada, Limited

ISBN:

9781394367689

The Legends are True. The Unicorn is out there.

Think unicorns -- those billion-dollar startups as rare as their mythical namesakes -- are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and -- if you're lucky -- sell your way to startup glory.

You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.

You'll also find:

  • Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage
  • Research-backed tactics for success, delivered through stories so good you'll forget you're learning
  • Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself

Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.

$39.00